Branding

Applied brand standards to all aspects of marketing materials. Had variations to brand based on user: B2B clients or B2C users

Genworth Finanical Wealth Management
 
Quarterly Publication, Brochures, Microsoft Office documents
 
After merger with a smaller company, I lead the design team in creating a new brand standard incorporating some of Genworth's elements along with creating our division's own look and feel. We then applied our standards to all marketing pieces. A challenge was that we distributed materials to several end users (our clients: Financial Advisors, and their clients: Investors) requiring a slightly different look and feel to differenciate the pieces.
Look and feel applied to a quarterly publication. Produced 100+ page publication containing detailed data, on a quarterly basis, using style sheets for all content including table/charts.
Brochures and a calculation "spinner" with look and feel applied.
Brand look and feel implemented across the board. Including Microsoft Office (PowerPoint).
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