Clif Bar - PSI sub-brand: Clif Bar was introducing Process to their Product development for the first time. To keep within their company culture and values they wanted a sub-logo and brand treatment for this new initiative.
I conducted a detailed brand study with the executive team which included a mood board, and a verbal survey. I also delivered a detailed brand review document.
After the initial Project logo was created and approved, other teams liked it so much they also wanted a sub-logo to brand their materials. I created these two:
Along with the Process team, I implemented their sub-brand.
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